We are a group of

Founders

Founder Margaret Stohl is a #1 New York Times bestselling nerd, world-builder, video game creator, comic book writer and fan festival leader.

A former game designer/writer who, with co-founder Lewis Peterson, established the game developer 7 Studios, Margaret has worked on hit franchises like Call of Duty and partnered with Halo developer Bungie to evolve the Destiny Universe, and consulted with Bungie, Activision, EA and others on incubating new intellectual properties. Margaret is also widely known for her successful career as a novelist, and writer with Marvel.

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Worldwide Sales

As an award-winning young adult author, Margaret has first-hand experience creating original Foundational IP. Her debut novel Beautiful Creatures was the Amazon #1 Teen book of the year and launched an enduring franchise that was released as a feature film from Warner Brothers and Alcon Entertainment. Margaret’s writing has connected with global audiences, hitting #1 on bestseller lists around the world. Margaret has published more than fifteen novels and graphic novels in fifty countries and thirty-two languages, and has sold more than fifteen million books worldwide.

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Margaret regularly collaborates with Marvel, where she has contributed to the canonical universes of Black Widow, Captian Marvel, Spider Man and more. She known for her bestselling Black Widow YA novels and her work on Captain Marvel, and the series Life of Captain Marvel, where she established a new origin story for Carol Danvers ahead of the theatrical debut of Brie Larson as Captain Marvel for the MCU. Margaret is currently writing the Spider-Man miniseries, Spider-Man Noir: Twilight in Babylon, as well as other unannounced Marvel projects.

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Process and Analysis

Co-Founder Lewis Peterson provides data-driven structural analysis, essential to building Foundational IP.

Lewis, a graduate of Yale Law School, with degrees in Statistics and Economics from Stanford, complements Margaret's expansive creativity with analytical insights into the process behind creative success.

Lewis learned from entertainment industry leaders at Activision, Westwood Studios, EA and more before co-founding and leading independent game developer 7 Studios into one of the largest independent game development studios in the world, with offices in Los Angeles, Salt Lake City, and Taipei.

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At 7 Studios, Lewis oversaw over a dozen games on every major game system, including multiple million-unit sellers, accounting for sales over $150 million, with Activision-Blizzard, Sony, Nintendo, Microsoft, and others. 7 Studios partnered with Bruckheimer Films, Twentieth Century Fox, Marvel, Disney, DreamWorks and HBO on some of the biggest brands in entertainment, including Pirates of the Caribbean, Shrek, The Sopranos and Fantastic Four.

Lewis successfully negotiated the acquisition of 7 Studios by Activision-Blizzard in 2009, to help grow the Guitar Hero brand. Post-Activision, Lewis has negotiated multiple publishing and licensing agreements, engaged in creative consulting, and co-authored two novels, leading up to founding The Foundational IP Group.

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The Group

A Network of Creators

With years of experience over dozens of projects across multiple content industries, The Foundational IP Group has connections to a vast pool of creative talent. We've built a broad network of trusted colleagues that we can call on to help with specialized requirements.

In other words, if we don't have the answers, we know someone that does.

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Expansive Market and Genre Expertise

  • Games:
    Franchise-building game directors, designers, artists, engineers and producers.
  • Comics:
    Veteran, high-profile writers, artists, and editors.
  • Books:
    International best-selling authors in multiple genres, as well as publishers, and agents.
  • Film/TV
    Award-winning directors, showrunners and writers.

The Festival Connection

Our founders are part of a close-knit community of successful world-builders that come together twice a year to celebrate their fans and share their experience with the next generation of talent.

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YallWest + YallFest

Two of the largest young adult book festivals and fan celebrations were founded by Margaret, who continues to lead them, along with Lewis and a board of successful authors.

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Global Reach

In 2020, YallWest transitioned to a global virtual fan festival with a diverse group of over 70 world-builders, reaching a record audience with over 3 million social media impressions and 100,000 attendees.

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Fans are Foundational

Passionate people are the life-blood of Foundational IP. Fan festivals like YallWest and YallFest provide us with critical access to information about what fans care about most, and why.